Behind the Scenes VIDEO

I’ve lost count of the number of times I’ve been asked what goes on at a fashion shoot! This video gives you a peek behind the scenes from an editorial shoot our crew did for Image magazine in Ireland.

But it’s not all giggles and hot chocolate. There’s a LOT of pre-production work before the shoot, and many long hours of work on the day. All this happens weeks and months before the images hit my desk for me to begin the post-production and retouching.

Depending on the job, I may be working as digi-op (Digital Operator) at the shoot, pulling tests up for the photographer and client. This often depends on the final intent and how much creative / conceptual post is required (eg. removing the supports below the model & chair in the image with the strongman). Otherwise, I’m at a desk, staring at a screen!

I’ve been so fortunate to work with  extremely talented, driven and creative people in Ireland. This shoot was styled by the unsurpassable Catherine Condell and shot by Barry Mc Call. I adore Catherine’s ability to combine class and quirkiness so seamlessly… something I will never master! They were always brilliant projects to be involved with.

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  • Photographer: Barry McCall
  • Stylist: Catherine Condell assisted by Shivvy Roche
  • Hair: Michael Leong
  • Makeup: Paula Callan
  • Talent: Pat Kinevane and Alyessa Dougherty
  • Video: Karl Hayden
  • Post-production: Michelle Kenna